Edward Street is a Calgary-based business consulting firm that provides management and leadership coaching, training, and other consultative services. They work closely with clients to create customized, unique programs to serve their business needs. They came to Syntax Era for a logo and branding campaign.
Edward Street's owner named her company after the street she grew up on, and wanted the logo to honor the inspiration she draws from her past. The result was series of logos which included, to varying degrees, her childhood home and the tree she planted with her father as a child.
In addition to a mulit-option logo catalog, Syntax Era also provided Edward Street with several print-ready business card layouts, inluding both front and back design.