Rheaume is a Canadian engineering firm with some very cool, progressive ideas. Management wanted to bring a fresh new look to an old, outdated website.
While the visual elements were important, they needed to be implemented in such a way that allowed for seamless performance and effective usability. Complex visual elements can have a strong negative effect on site speed, and consequently lower the usability (and search engine rank) of a web page. We never compromise performance in the name of bells and whistles, and this was no different.
We highly suggest taking a look through this site and discovering how visual elements can add value to a website without taking away from its efficiency. You can even play classic snake, unless you're on a mobile device. Remember, usability > aesthetics.